The real estate industry is constantly evolving, and if you don’t evolve with it, your business will fall behind the pack. One of the ways we’re seeing it evolve is through new, lucrative positions being added to organizational charts. Brokerages that are determined to succeed and are willing to think outside the box should consider adding these positions to their charts.
Click here to see an updated organization chart from the Red Apple Coaching Facebook page!
Personal Assistant
At the very top of the new organization chart is a personal assistant to the CEO. While you’re running your business, hiring, managing and more, your assistant can tackle travel and lunch plans, scheduling, setting up Zoom calls and fixing any technology blunders you may have. Why spend your time responding to emails when you can put your energy into growing your business?
Social Media Manager
Like the real estate industry, the social media world is always changing and upgrading. If you want to get the best bang for your buck with cutting-edge strategies, you need to hire a dedicated social media strategist. This could be an in-house employee or a third-party company.
Director of Sales
This is an important position to add to your chart if you, the CEO, find yourself managing too many different areas of your business. A director of sales is in charge of motivating your sales team, holding them accountable, coaching team members, and guiding the team to hit its goals.
Leasing Agent
If you live in a city with a booming leasing market or clients with investment properties, you need a dedicated leasing agent to double down on this sector. This person doesn’t even have to be a licensed realtor, although it might be wise to require this certification. They are in charge of leasing your clients’ properties and hunting down leasers.
VIP Agents
Who are your top 20 most important clients? They might bring you constant referrals or have a large real estate portfolio. These clients require your highest level of service, which is why having an agent hired specifically for them is key. You may even want to hire a luxury agent for high-end clients in addition to your VIP agent.
Database Coordinator
Can you imagine the size of your database if you had a dedicated coordinator working on it every day? This position brings so much potential to your business for sales and growth. They’re in charge of connecting with the database, building relationships with businesses in your market, and holding your team accountable to its database growth goals.
Referral Associate
Under the direction of the director of lead generation, the referral associate has only one job: to secure referrals for the team. They are constantly connecting with local businesses, networking, making calls, and creating referral programs with agents in your feeder markets. Their efforts can result in a tremendous number of new clients.
Interested in Upgrading Your Organization Chart in 2021? Adding these positions to your team can create immense growth for your business. At Red Apple Coaching, we can help you implement better systems so you can hire for these lucrative positions. Contact us today to learn more.
