Originally published on REMonline.com
Why did you initially become a Realtor? Or better yet, why did you become an entrepreneur? We know that ingrained in everyone’s answer to that question is the desire for freedom. Entrepreneurs get to build their businesses on their terms, in their time, where they want to. You set your hours, hustle as hard as you need to, choose who you work with and ultimately, design your own life.
During this unprecedented time, many entrepreneurs, including Realtors, are struggling with their freedom being put on pause. With so many new restrictions placed on how we conduct business and what we can and cannot do, it might feel like your freedom has been taken away. But it hasn’t. It has been placed on pause for the greater good and when this pandemic is over, you will get back at it.
Do not let this pause stop you from working on your business. To help you rekindle your entrepreneurial spirit during this uncertain time, here are some ideas for creating freedom.
1. Hop on a Zoom call, WhatsApp call or Google Hangout
If you are missing having the freedom to socialize with your friends, contacts and clients, start planning video gatherings. Take it to the next level by choosing a theme for the hangout, like Taco Tuesday or Pink Cocktails. There are even apps that allow you to play games with your friends on camera.
You still have the freedom to socialize, it just has to look a little different right now.
2. Turn off social media for a day
If the pressure to respond to every comment and post consistently is making your freedom feel stifled, designate Saturdays as “social-media-free days. On Saturdays, you have the freedom to do whatever you want without the nagging pressure to get online. You could take it a step further by disconnecting from media altogether. No TV, no YouTube, no electronics.
You have the freedom to choose how you want to spend your digital-free day.
3. Create themed days with clients – have some fun!
Tell all the clients you are virtually meeting tomorrow to wear their favourite sports jerseys. Or, to wear an outfit that represents their heritage. You could pick any theme you want to make your client meetings more fun. By having the option to choose a theme, you temporarily regain that sense of freedom.
4. Explore new business channels
During this pause, you have the freedom to make changes and updates to your business. Maybe you want to start a YouTube channel or start doing more live videos on social media. Perhaps you want to get more involved with community events (online for now). These are all new avenues you have the freedom and time to explore.
Freedom is really just the ability to do what you want when you want. You can make your own decisions about almost everything in your business including your marketing, communication, team and more. There’s no reason to pause your business because some of your freedom has been paused. Create your own freedom and get to work!
