During this time, we are navigating unchartered territory. With all challenges that we face, we can learn, invest in ourselves and grow as people and business owners. For realtors, the opportunity here is recognizing that technology has provided a toolkit to elevate your business to a whole new level. It allows you to expand your audience, broaden your reach, build your connections, nurture your community and discover opportunity.
Technology is providing opportunities for your business. Home evaluations are now being done online. Have a listing? Virtual tours and walk throughs are replacing showings for the time being. Take some time to get comfortable with online tools that are being used to conduct business as a realtor.
Your clients and prospects are spending an increased amount of time browsing and scrolling the internet, now more than ever before. Many are self-isolating and relying on the internet and social media for news, information and insights. This is an opportunity for you to get in front of your target audience.
Virtual meetings and video distribution allow for face-to-face interaction. It is the closest thing to meeting in person. Video provides a chance to story-tell beyond words and pictures – it is simply the best and most effective way to connect with clients, prospects and your community at large.
Videos do not need to be professionally produced or super polished to be effective. You can create videos using your smartphone and leverage platforms like Facebook, Instagram and LinkedIN to get in front of your community and interact. Social platforms also have “Live” capabilities which allow you to interact in-real-time in the most authentic way.
Adaptations to Consider:
During this time, business owners all over the world in all industries are being compelled to pivot, innovate and adapt. A modified approach to the way you are used to conducting business os inevitable. Here’s a list of ideas and practices that you can implement:
- Inform your audience – start to get more active on social media, update your blog with insights, reach out to your contacts by phone and maintain your relationships by providing valuable information.
- Optimize your marketing efforts – your social media presence and marketing efforts is your voice to the outside world. Increase your content production and stay top of mind.
- Virtual Tours – if you have listings, get creative with how you are showing the property. Virtual tours will allow buyers to view homes online as an alternative to an open house/showing.
- Relationship Building with Other Professionals – Develop your relationships with mortgage specialists, lawyers, lenders, etc., so that you can elevate your value to clients and prospects.
- Contributions – Use this time to connect with your community, make contribution calls, check in on people, build your network and ultimately, loyalty.
Red Apple Coaching is committed to providing advanced coaching services to real estate agents now and always. If you are looking for ways to level up your business, consider our group or one-on-one coaching services as well as our weekly Scripting Tribe. Contact us today to get started.
