There are two types of agents out there: the gatherers and the hunters. Gatherers see how low the inventory is and complain about multiple offers; they wait to see if a listing falls on their lap.
Hunters, on the other hand, acknowledge the state of the inventory and do something about it. They have a selling plan that shows their clients exactly how they will find the perfect listing for them, and thus, increase their confidence.
Are you a hunter? Here’s how to hunt for listings for your buyers.
Have an Outrageous Social Media Plan
The plan you show your buyers should have your social media strategy at the very top. How often will you be posting their listing needs? Are you in any Facebook groups? Who are you targeting? How will you post their needs and who will you share it with?
Compile Expired Listings
Source all the expired listings in your market from the past three years. Reach out to each agent one by one to ask if their client is interested in putting their property back on the market.
Update Your Exclusive Listings Often
Talk to other brokerages in your area and share your exclusive listings with each other. Educate your database on the benefits of listing exclusively.
Make the Right Connections
First, connect with all the divorce lawyers in your market. See if any of their clients are looking to privately and quietly sell their homes.
Second, connect with building developers. See if they have any available lots or any deals that fell through that you can take off their hands.
Reach Out to the Top 20 Agents
Who are the top 20 agents in your market? Reach out to them regularly with your buyers’ needs list. You’re not annoying them. Collaboration like this benefits everyone.
Hit Up Your Database
Reach out to your database with your buyers’ needs. Anyone who sends you a listing that your buyer wants wins something, or a small business in your area wins on their behalf.
Hold a Vacant Home Hunt
If you live somewhere snowy, hold a vacant home hunt a couple of days after a major snowfall. Tell your network about it. Anyone that sends you the address of a home that appears vacant (no footprints in the snow and the driveway hasn’t been shovelled) gets entered into a draw to win a prize.
When you’re sent an address, knock on the nearby doors and find out what’s going on with it.
Get Cold Calling
It takes about 300 cold calls to see any result from your efforts. So, get your list together and start hunting for potential listings.
Plan a Mini CMA Campaign
January and February are the perfect months to hold CMA campaigns. Create a link that takes people to a short form. Send them a quick infogram showing what their house was worth when they bought it and what it’s worth now.
Are You a Hunter or a Gatherer?
The inventory may be low, but you can still skyrocket your sales and success. All it takes is switching from a gatherer mindset to a hunter mindset. Try out the tips above, and contact us when you’re ready to go all in on your business.
