How are you planning on growing your business this holiday season? While some realtors are taking two weeks off to rest and recharge, others are using this time as an opportunity to get ahead. You can enter the new year with more market share and more potential clients just by using the following tips.
1. Calendly
2020 was the year everything went virtual. By now, you should have a link that allows clients to book a call with you. We use a tool called Calendly and it has been amazing for making it easy for people to book appointments with us and also share that calendar with their friends. Here are some service examples to include in your appointment booking link:
- 15-minute market update consultation
- 30-minute virtual fire consultation
- 45-minute market update consultation on pricing
- 1-hour listing appointment
Each service option should have 4-5 time slots available for people to book.
Make sure you share this link with everyone in your database and encourage them to share it with their networks.
2. Client Pop-Bys
Social interaction has been hard this year. 2020 has shown us just how valuable connection with others is to our wellbeing. This holiday season, pop-by your clients’ homes for a socially distanced hello. Check-in, ask how they’re doing, and drop off a card or gift. Let them know that you’ll be sending them a link to book appointments with you for your different services.
3. Plan Your 2021 Seminars
The more problems your business solves for its customers, the more successful it will be. Now is the time to be asking your database what their problems are and what questions they have about real estate in 2021. Gather this information and start planning your educational seminars. Book dates and start promoting them.
4. Update Your Database
This is a tip that applies all year round, but the holidays provide the time and access to do it well. Take some time this month to clean up your lists, fill in the gaps, and add more people to your database. Connect with people you haven’t heard from in a while and verify that email addresses and phone numbers are correct. Your future self will thank you.
5. Create an End-of-Year Summary
If you want to head into the new year strong, creating an end-of-year summary is key. This summary allows you to reflect on your wins and losses for 2020, the ways you adapted, and the patterns you noticed in the market. From here, you can also predict trends for 2021. Make this summary public and shareable.
Interested in Getting Ahead This Holiday Season?
The holidays are when many people take time off from work and slow down. But, if you want to get ahead of the competition and set yourself up for 2021, don’t take your foot off the pedal. Use the tips here and on our Facebook page to take advantage of this window of opportunity.
If you’re interested in finally investing in yourself and your business in 2021, learn about our business coaching programs. You can become a top producer in your market with our expert guidance and out of the box strategies.
